RPCV Charlie Clifford's Tumi Luggage announces Strategic Marketing Alliance
Read and comment on this Press Release from Tumi Luggage on a Strategic Marketing Alliance. Tumi was founded in 1975 by ex-Peace Corps Volunteer Charlie Clifford. Read the story at:
* This link was active on the date it was posted. PCOL is not responsible for broken links which may have changed.
Starwood Preferred Guest and Tumi Announce Strategic Marketing Alliance; Travel Industry Leaders To Deliver Enhanced Loyalty Program Benefits
Business Editors/Travel Writers
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--May 28, 2003--Starwood Preferred Guest(R), the hotel industry's top-rated hotel loyalty program is teaming up with Tumi(R), purveyors of contemporary, cutting-edge luggage and business accessories.
Through this partnership, Starwood Preferred Guest will offer its members exclusive access to Tumi private sales, special Tumi incentives for frequent stays, and the opportunity to redeem Starpoints(R) for Tumi merchandise at Tumi.com.
Tumi customers also benefit through this partnership, gaining access to preferred membership status in Starwood Preferred Guest and scoring high-value incentives such as free nights when they stay at any of Starwood's outstanding selection of hotels and resorts. Since 1998, Starwood has boasted more hotels on Conde Nast Traveler's coveted Gold List of the "best places to stay" than any hotel company in the world. Starwood's world-renowned brands include Westin, Sheraton, Four Points by Sheraton, St. Regis, The Luxury Collection and W Hotels.
Later this summer, the companies will introduce several marketing programs to deliver special incentives for frequent travelers including online Tumi award certificates for frequent travelers.
"Our partnership with Tumi is a perfect fit," said Jim Berra, vice president, loyalty programs at Starwood. "It allows us to partner with an exceptional brand, engage a highly-qualified customer group, and deliver additional value to our loyal members."
"We wanted to embark on our first major marketing partnership with a world-class organization that could create exciting, brand-enhancing opportunities for Tumi owners," comments Chad Mellen, vice president, Marketing at Tumi. "Together, we will be able to bring our mutual consumer, the global affluent traveler, a fresh approach to creating loyalty."
Recognized with the Freddie Awards' "Program of the Year" four years running, Starwood Preferred Guest opens the door to some of the world's best hotels. Key business destinations around the globe are covered, and leisure opportunities are endless with more than 125 world-class resorts and over 2,700 holes of golf worldwide. For more information about Starwood Preferred Guest, or reservations, please visit www.spg.com or call (877) - STARWOOD.
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc.(NYSE: HOT) is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 105,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com
About Tumi
Tumi, the leading brand of prestige luggage and business accessories is committed to design leadership and innovation. This philosophy has garnered Tumi a dedicated following among discerning executive travelers and high profile celebrities. Founded in 1975 by ex-Peace Corps Volunteer Charlie Clifford, Tumi products are now sold worldwide, in major department and specialty stores as well as in Tumi stores and shop-in-shops in many major international cities. For more information on where to buy Tumi, consumers can call 1-800-322-TUMI or visit www.tumi.com. Click on a link below for more stories on PCOL
Some postings on Peace Corps Online are provided to the individual members of this group without permission of the copyright owner for the non-profit purposes of criticism, comment, education, scholarship, and research under the "Fair Use" provisions of U.S. Government copyright laws and they may not be distributed further without permission of the copyright owner. Peace Corps Online does not vouch for the accuracy of the content of the postings, which is the sole responsibility of the copyright holder.
This story has been posted in the following forums: : Headlines; Business; Luggage
