March 16, 2005: Headlines: Recruitment: Advertiseing: Adweek: BBDO Introduces Peace Corps to 0utdoor billboards and transit shelters
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March 16, 2005: Headlines: Recruitment: Advertiseing: Adweek: BBDO Introduces Peace Corps to 0utdoor billboards and transit shelters
BBDO Introduces Peace Corps to 0utdoor billboards and transit shelters
BBDO Introduces Peace Corps to 0utdoor billboards and transit shelters
BBDO Introduces Peace Corps to Outdoor
March 16, 2005
By Jim Lovel
Caption: The photos on this page are artist's conceptions of what transit-size public service announcements for the Peace Corps might look like and are *not* official Peace Corps ads.
Ads will be placed in 27 markets.
ATLANTA BBDO is moving its campaign for the Peace Corps to outdoor media, marking the first time the volunteer service organization has used that outlet, the shop said.
The Atlanta agency's ad will be placed on billboards and transit shelters in 27 markets, including Washington, D.C., Philadelphia, San Francisco, Detroit and Atlanta. The Peace Corps relies on donated space for its advertising.
The new ad features the Peace Corps logo and Web site address over a sunrise with the headline "Never have to start sentences with 'I should've ... '" The work joins the current campaign that the Omnicom Group shop launched in 2003 after winning the account in a review. Those broadcast and print ads will continue to run and carry the tag, "Life is calling. How far will you go?"
The Peace Corps, which was created by in 1961 by President John F. Kennedy, is using the campaign to increase the number of people who join the organization.
When this story was posted in March 2005, this was on the front page of PCOL:
| The Peace Corps Library Peace Corps Online is proud to announce that the Peace Corps Library is now available online. With over 30,000 index entries in over 500 categories, this is the largest collection of Peace Corps related reference material in the world. From Acting to Zucchini, you can use the Main Index to find hundreds of stories about RPCVs who have your same interests, who served in your Country of Service, or who serve in your state. |
| RPCVs in Congress ask colleagues to support PC RPCVs Sam Farr, Chris Shays, Thomas Petri, James Walsh, and Mike Honda have asked their colleagues in Congress to add their names to a letter they have written to the House Foreign Operations Subcommittee, asking for full funding of $345 M for the Peace Corps in 2006. As a follow-on to Peace Corps week, please read the letter and call your Representative in Congress and ask him or her to add their name to the letter. |
| Add your info now to the RPCV Directory Call Harris Publishing at 800-414-4608 right away to add your name or make changes to your listing in the newest edition of the NPCA's Directory of Peace Corps Volunteers and Former Staff. Then read our story on how you can get access to the book after it is published. The deadline for inclusion is May 16 so call now. |
| March 1: National Day of Action Tuesday, March 1, is the NPCA's National Day of Action. Please call your Senators and ask them to support the President's proposed $27 Million budget increase for the Peace Corps for FY2006 and ask them to oppose the elimination of Perkins loans that benefit Peace Corps volunteers from low-income backgrounds. Follow this link for step-by-step information on how to make your calls. Then take our poll and leave feedback on how the calls went. |
| Make a call for the Peace Corps PCOL is a strong supporter of the NPCA's National Day of Action and encourages every RPCV to spend ten minutes on Tuesday, March 1 making a call to your Representatives and ask them to support President Bush's budget proposal of $345 Million to expand the Peace Corps. Take our Poll: Click here to take our poll. We'll send out a reminder and have more details early next week. |
| Peace Corps Calendar: Tempest in a Teapot? Bulgarian writer Ognyan Georgiev has written a story which has made the front page of the newspaper "Telegraf" criticizing the photo selection for his country in the 2005 "Peace Corps Calendar" published by RPCVs of Madison, Wisconsin. RPCV Betsy Sergeant Snow, who submitted the photograph for the calendar, has published her reply. Read the stories and leave your comments. |
| WWII participants became RPCVs Read about two RPCVs who participated in World War II in very different ways long before there was a Peace Corps. Retired Rear Adm. Francis J. Thomas (RPCV Fiji), a decorated hero of the Japanese attack on Pearl Harbor, died Friday, Jan. 21, 2005 at 100. Mary Smeltzer (RPCV Botswana), 89, followed her Japanese students into WWII internment camps. We honor both RPCVs for their service. |
| Bush's FY06 Budget for the Peace Corps The White House is proposing $345 Million for the Peace Corps for FY06 - a $27.7 Million (8.7%) increase that would allow at least two new posts and maintain the existing number of volunteers at approximately 7,700. Bush's 2002 proposal to double the Peace Corps to 14,000 volunteers appears to have been forgotten. The proposed budget still needs to be approved by Congress. |
Read the stories and leave your comments.
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Story Source: Adweek
This story has been posted in the following forums: : Headlines; Recruitment; Advertising
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