October 13, 2005: Headlines: Staff: Press Relations: Safety and Security of Volunteers: The Setonian: Thomas White was the press secretary and director of media relations for the Peace Corps
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October 13, 2005: Headlines: Staff: Press Relations: Safety and Security of Volunteers: The Setonian: Thomas White was the press secretary and director of media relations for the Peace Corps
Thomas White was the press secretary and director of media relations for the Peace Corps
After a volunteer was raped and beaten, White was able to communicate to the media and show the public that the Peace Corps’ No. 1 priority is the health and safety of the volunteers.
Thomas White was the press secretary and director of media relations for the Peace Corps
NBC producer, alumnus speaks at Hall
Christina Lundy<br>Staff Writer
[Excerpt]
Thomas White, associate vice president for Public Relations and Marketing, also spoke.
As a public relations professional, White said he needs to anticipate what questions will be asked and build bridges back to the message he wants to convey.
“You need to go into an interview with three or four talking points,” he said.
Windrem said reporters know these professionals have coached themselves. In many cases, they must go past the obvious people and find someone else who can give them the truth.
Spotts said she found this to be informative.
“I thought it was very interesting, and it gave us a better understanding of the role of the networks and journalists and the opposite side of the public relations and the interviewee,” she said.
White also discussed the role of crisis management in his job.
“Crisis management is probably the most important part of my job at Seton Hall or any public relations job I’ve had,” he said.
White used this advice during his time working as the press secretary and director of media relations for the Peace Corps. After a volunteer was raped and beaten, White was able to communicate to the media and show the public that the Peace Corps’ No. 1 priority is the health and safety of the volunteers.
“The Peace Corps did as much as they could do for the situation,” he said.
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Story Source: The Setonian
This story has been posted in the following forums: : Headlines; Staff; Press Relations; Safety and Security of Volunteers
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