2006.09.25: September 25, 2006: Headlines: Advertising: Television: Recruitment: COS - Peru: Peace Corps Press Release: Ricardo Chavira narrates newest Peace Corps Public Service Announcements
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June 6, 2005: Headlines: Television: People: Desperate Housewives' Ricardo Chavira is the son of two former Peace Corps volunteers who became health care professionals in the Latino community:
2006.09.25: September 25, 2006: Headlines: Advertising: Television: Recruitment: COS - Peru: Peace Corps Press Release: Ricardo Chavira narrates newest Peace Corps Public Service Announcements
Ricardo Chavira narrates newest Peace Corps Public Service Announcements
The PSAs are narrated by Ricardo Chavira, who currently stars as Carlos Solis on the ABC show Desperate Housewives. Ricardo's parents, Juan Chavira and Elizabeth Ries Chavira, were both Peace Corps Volunteers, serving in Peru from 1966-68. Ricardo narrated both the English and Spanish language version of the PSA. "I grew up hearing about how my parents' Peace Corps experiences shaped their careers and attitudes," said Chavira. "I'm delighted to share in this legacy by working with the Peace Corps to support its mission of promoting world peace and friendship."
Ricardo Chavira narrates newest Peace Corps Public Service Announcements
New Television Spots Showcase Decision to Join Peace Corps
Caption: Ricardo Antonio Chavira and Eva Longoria, regulars on ABC's "Desperate Housewives," are among growing list of Hispanic actors on the network.
WASHINGTON, D.C., September 25, 2006 – Peace Corps this week unveiled the newest television public service announcements that will complement the award winning campaign "Life Is Calling. How Far Will You Go?"
The PSAs feature a series of Americans, from all walks of life and all backgrounds, who hear the calling to become Peace Corps Volunteers. From a woman in her cubicle who seeks a new endeavor to an older gentleman who sees the possibilities for his future while viewing a travel information board, the spots are meant to highlight the moment when potential Volunteers realize the difference they could make in the world.
"The Peace Corps is celebrating a 30-year high in Volunteers serving around the world, and we want all Americans to know Peace Corps service is an option for them," said acting Peace Corps Director Jody K. Olsen. "These new public service announcements reflect the diversity of Peace Corps Volunteers today and the decision each of us makes when we hear 'our calling'."
The PSAs are narrated by Ricardo Chavira, who currently stars as Carlos Solis on the ABC show Desperate Housewives. Ricardo's parents, Juan Chavira and Elizabeth Ries Chavira, were both Peace Corps Volunteers, serving in Peru from 1966-68. Ricardo narrated both the English and Spanish language version of the PSA.
"I grew up hearing about how my parents' Peace Corps experiences shaped their careers and attitudes," said Chavira. "I'm delighted to share in this legacy by working with the Peace Corps to support its mission of promoting world peace and friendship."
The PSAs were filmed using an innovative technique that utilizes a digital still camera rather than a traditional film motion camera. The stills are then played in rapid sequence to give the illusion of motion-like quality. In addition, this technique allows extremely slow movement at the moment when potential Volunteers hear the call to join the Peace Corps, giving the PSAs a unique look.
The new PSAs will be distributed to network and local stations across the country and will be available in :15, :20/:10, :30 and :60 second versions. To view the :60 second version, please visit www.peacecorps.gov/psa/tv.
The PSAs were created by BBDO-Atlanta, produced by Hornet, Inc., and directed by Impactist. BBDO-Atlanta also created the television PSAs from 2003. Those PSAs, which included voiceovers by actors Matthew McConaughey and Eduardo Verastegui, won several national awards, including a gold EFFIE. The pre-eminent award in the advertising industry, EFFIEs are awarded for excellence in advertising and marketing effectiveness.
When this story was posted in September 2006, this was on the front page of PCOL:
Peace Corps Online The Independent News Forum serving Returned Peace Corps Volunteers
| Chris Dodd's Vision for the Peace Corps Senator Chris Dodd (RPCV Dominican Republic) spoke at the ceremony for this year's Shriver Award and elaborated on issues he raised at Ron Tschetter's hearings. Dodd plans to introduce legislation that may include: setting aside a portion of Peace Corps' budget as seed money for demonstration projects and third goal activities (after adjusting the annual budget upward to accommodate the added expense), more volunteer input into Peace Corps operations, removing medical, healthcare and tax impediments that discourage older volunteers, providing more transparency in the medical screening and appeals process, a more comprehensive health safety net for recently-returned volunteers, and authorizing volunteers to accept, under certain circumstances, private donations to support their development projects. He plans to circulate draft legislation for review to members of the Peace Corps community and welcomes RPCV comments. |
| He served with honor One year ago, Staff Sgt. Robert J. Paul (RPCV Kenya) carried on an ongoing dialog on this website on the military and the peace corps and his role as a member of a Civil Affairs Team in Iraq and Afghanistan. We have just received a report that Sargeant Paul has been killed by a car bomb in Kabul. Words cannot express our feeling of loss for this tremendous injury to the entire RPCV community. Most of us didn't know him personally but we knew him from his words. Our thoughts go out to his family and friends. He was one of ours and he served with honor. |
| Chris Shays Shifts to Favor an Iraq Timetable In a policy shift, RPCV Congressman Chris Shays, long a staunch advocate of the Bush administration's position in Iraq, is now proposing a timetable for a withdrawal of American troops. How Mr. Shays came to this change of heart is, he says, a matter of a newfound substantive belief that Iraqis need to be prodded into taking greater control of their own destiny under the country’s newly formed government. As Chairman of the House Government Reform subcommittee on national security, he plans to draft a timetable for a phased withdrawal and then push for its adoption. A conscientious objector during the Vietnam War who said that if drafted he would not serve, Chris Shays has made 14 trips to Iraq and was the first Congressman to enter the country after the war - against the wishes of the Department of Defense. |
| Peace Corps' Screening and Medical Clearance The purpose of Peace Corps' screening and medical clearance process is to ensure safe accommodation for applicants and minimize undue risk exposure for volunteers to allow PCVS to complete their service without compromising their entry health status. To further these goals, PCOL has obtained a copy of the Peace Corps Screening Guidelines Manual through the Freedom of Information Act (FOIA) and has posted it in the "Peace Corps Library." Applicants and Medical Professionals (especially those who have already served as volunteers) are urged to review the guidelines and leave their comments and suggestions. Then read the story of one RPCV's journey through medical screening and his suggestions for changes to the process. |
| The Peace Corps is "fashionable" again The LA Times says that "the Peace Corps is booming again and "It's hard to know exactly what's behind the resurgence." PCOL Comment: Since the founding of the Peace Corps 45 years ago, Americans have answered Kennedy's call: "Ask not what your country can do for you--ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man." Over 182,000 have served. Another 200,000 have applied and been unable to serve because of lack of Congressional funding. The Peace Corps has never gone out of fashion. It's Congress that hasn't been keeping pace. |
| PCOL readership increases 100% Monthly readership on "Peace Corps Online" has increased in the past twelve months to 350,000 visitors - over eleven thousand every day - a 100% increase since this time last year. Thanks again, RPCVs and Friends of the Peace Corps, for making PCOL your source of information for the Peace Corps community. And thanks for supporting the Peace Corps Library and History of the Peace Corps. Stay tuned, the best is yet to come. |
| History of the Peace Corps PCOL is proud to announce that Phase One of the "History of the Peace Corps" is now available online. This installment includes over 5,000 pages of primary source documents from the archives of the Peace Corps including every issue of "Peace Corps News," "Peace Corps Times," "Peace Corps Volunteer," "Action Update," and every annual report of the Peace Corps to Congress since 1961. "Ask Not" is an ongoing project. Read how you can help. |
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Story Source: Peace Corps Press Release
This story has been posted in the following forums: : Headlines; Advertising; Television; Recruitment; COS - Peru
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