2011.01.06: January 6, 2011: Peace Corps Releases New TV Public Service Announcement

Peace Corps Online: Peace Corps News: Peace Corps Library: Advertising: January 23, 2005: Index: PCOL Exclusive: Advertising : 2011.01.06: January 6, 2011: Peace Corps Releases New TV Public Service Announcement

By Admin1 (admin) (98.188.147.225) on Thursday, June 02, 2011 - 10:26 am: Edit Post

Peace Corps Releases New TV Public Service Announcement

Peace Corps Releases New TV Public Service Announcement

There are two versions of the PSA. The original is a 60-second spot, while there is also an edited 30-second version. Both feature a string of short conversations that unfold throughout a volunteer's daily interactions as he shares his experience with friends, family, and others. These vignettes represent what many RPCVs feel as they return from their service overseas and have life-defining experiences, accomplishments, and stories to share.

Peace Corps Releases New TV Public Service Announcement

Peace Corps Releases New TV Public Service Announcement


WASHINGTON, D.C., January 6, 2011 – The Peace Corps has released a new television public service announcement (PSA) designed to increase awareness of service opportunities overseas. The 2011 TV spot coincides with the agency's 50th anniversary and portrays, with humor and poignancy, the life of a recently returned Peace Corps volunteer (RPCV) who spent two years living and working with a community overseas.

There are two versions of the PSA. The original is a 60-second spot, while there is also an edited 30-second version. Both feature a string of short conversations that unfold throughout a volunteer's daily interactions as he shares his experience with friends, family, and others. These vignettes represent what many RPCVs feel as they return from their service overseas and have life-defining experiences, accomplishments, and stories to share.

Select script from PSA:

Volunteer: …my morning commute was by canoe…

Volunteer: …after two months, I was ready to quit, but after two years, I didn't want to leave…

Volunteer: …I didn't know I had it in me…

Actress Susan Sarandon lends her voice at the conclusion of the spot to reflect Peace Corps' appreciation for the service of volunteers worldwide.

"Turn two years of service into a lifetime of experience. To all the Peace Corps volunteers past, present, and future, thank you for your service to your country and the world," says Sarandon.

The commercial was created by the advertising agency BBDO Atlanta, produced by Brad Powell, and directed by Alison Maclean. This spot will air through the generosity of station and public affairs managers across the country.

Peace Corps recruits year-round and seeks Americans of all ages and backgrounds for volunteer service. Volunteers work across six program areas: agriculture, business, education, environment, health, and youth and community development.




Links to Related Topics (Tags):

Headlines: January, 2011; Peace Corps Headquarters; Advertising





When this story was posted in June 2011, this was on the front page of PCOL:




Peace Corps Online The Independent News Forum serving Returned Peace Corps Volunteers RSS Feed

 Site Index Search PCOL with Google Contact PCOL Recent Posts Bulletin Board Open Discussion RPCV Directory Register

May 26, 2011: The RPCV in the White House Date: May 26 2011 No: 1522 May 26, 2011: The RPCV in the White House
The RPCV in the White House 8 Apr
Peace Corps Recruiter Remembers Thomas Maresco 2 Mar
Robbie Schwartz writes: How would my life have been different? 2 Mar
Rajiv Joseph is a fresh and compelling voice in theater 5 Mar
Robert Textor Releases Peace Corps Classic 13 Mar
Chris Matthews writes: What's the Real Mission In Libya? 22 Mar
Peace Corps Faces Budget Ax in FY2012 23 Mar
Brendan Moroso writes: Revolution comes to North Africa 23 Mar
Jessica Moon Bernstein has exhibition "Ourrubberos" 26 Mar
Joshua Stern Founds Envaya to Provide Interent Access 26 Mar
Richard Sitler Photographs PCVs around the world 27 Mar
Scott Lacy is Executive Director of African Sky 29 Mar
American Sailor Accused of Raping PCV in Uganda 24 Apr
Scott Koepke Shares his Love for Dirt 26 Apr
Jane Wolkowicz tried to be Strict Vegetarian in Kazakhstan 27 Apr
George Packer Writes: Bin Laden: Better Late Than Never 2 May
Clare Major Screens Film "Feast & Sacrifice" 4 May
Steve Kruse and Salifu Mansaray met 40 years ago 4 May
SuZanne Kimbrell Rocks in Dallas 12 May
Nancy Sathre-Vogel writes:A Long Path to Nowhere 15 May
Gal Beckerman writes: What is Peace Corps for? 15 May
Katie Dyer Founded Fair Trade Folk Art Gallery 17 May
Henry Wilhelm Honored for his Photography 25 May

Congress Holds Hearings on Sexual Assault Date: May 15 2011 No: 1518 Congress Holds Hearings on Sexual Assault
Congress held hearings on the sexual assault of Peace Corps volunteers. Read the testimony of returned and current Peace Corps volunteers on how the problem is still ongoing, and not limited to any particular country or region. Director Williams says that "it has become apparent to me that the Peace Corps has not always been sufficiently responsive or sensitive to victims of crime and their families. I sincerely regret that." Read what the Peace Corps is doing to address the issue.

Peace Corps: The Next Fifty Years Date: March 8 2011 No: 1513 Peace Corps: The Next Fifty Years
As we move into the Peace Corps' second fifty years, what single improvement would most benefit the mission of the Peace Corps? Read our op-ed about the creation of a private charitable non-profit corporation, independent of the US government, whose focus would be to provide support and funding for third goal activities. Returned Volunteers need President Obama to support the enabling legislation, already written and vetted, to create the Peace Corps Foundation. RPCVs will do the rest.

How Volunteers Remember Sarge Date: January 18 2011 No: 1487 How Volunteers Remember Sarge
As the Peace Corps' Founding Director Sargent Shriver laid the foundations for the most lasting accomplishment of the Kennedy presidency. Shriver spoke to returned volunteers at the Peace Vigil at Lincoln Memorial in September, 2001 for the Peace Corps 40th. "The challenge I believe is simple - simple to express but difficult to fulfill. That challenge is expressed in these words: PCV's - stay as you are. Be servants of peace. Work at home as you have worked abroad. Humbly, persistently, intelligently. Weep with those who are sorrowful, Care for those who are sick. Serve your wives, serve your husbands, serve your families, serve your neighbors, serve your cities, serve the poor, join others who also serve," said Shriver. "Serve, Serve, Serve. That's the answer, that's the objective, that's the challenge."

PCV Murder Investigated Date: January 18 2011 No: 1477 PCV Murder Investigated
ABC News has investigated the murder of Benin PCV Kate Puzey. Read our original coverage of the crime, comments on Peace Corps actions, the email Puzey sent her country director about sexual incidents with Puzey's students and with another PCV, the backstory on how RPCVs helped the Puzey family, and Peace Corps' official statement. PCOL Editorial: One major shortcoming that the Puzey murder highlights is that Peace Corps does not have a good procedure in place for death notifications.

Join Us Mr. President! Date: June 26 2009 No: 1380 Join Us Mr. President!
"We will double the size of the Peace Corps by its 50th anniversary in 2011. And we'll reach out to other nations to engage their young people in similar programs, so that we work side by side to take on the common challenges that confront all humanity," said Barack Obama during his campaign. Returned Volunteers rally and and march to the White House to support a bold new Peace Corps for a new age. Latest: Senator Dodd introduces Peace Corps Improvement and Expansion Act of 2009 .



Read the stories and leave your comments.








Some postings on Peace Corps Online are provided to the individual members of this group without permission of the copyright owner for the non-profit purposes of criticism, comment, education, scholarship, and research under the "Fair Use" provisions of U.S. Government copyright laws and they may not be distributed further without permission of the copyright owner. Peace Corps Online does not vouch for the accuracy of the content of the postings, which is the sole responsibility of the copyright holder.

Story Source: Peace Corps Press Release

This story has been posted in the following forums: : Headlines; Headquarters; Advertising

PCOL47170
13


Add a Message


This is a public posting area. Enter your username and password if you have an account. Otherwise, enter your full name as your username and leave the password blank. Your e-mail address is optional.
Username:  
Password:
E-mail: