2011.01.06: January 6, 2011: Peace Corps Releases New TV Public Service Announcement
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2011.01.06: January 6, 2011: Peace Corps Releases New TV Public Service Announcement
Peace Corps Releases New TV Public Service Announcement
There are two versions of the PSA. The original is a 60-second spot, while there is also an edited 30-second version. Both feature a string of short conversations that unfold throughout a volunteer's daily interactions as he shares his experience with friends, family, and others. These vignettes represent what many RPCVs feel as they return from their service overseas and have life-defining experiences, accomplishments, and stories to share.
Peace Corps Releases New TV Public Service Announcement
Peace Corps Releases New TV Public Service Announcement
WASHINGTON, D.C., January 6, 2011 – The Peace Corps has released a new television public service announcement (PSA) designed to increase awareness of service opportunities overseas. The 2011 TV spot coincides with the agency's 50th anniversary and portrays, with humor and poignancy, the life of a recently returned Peace Corps volunteer (RPCV) who spent two years living and working with a community overseas.
There are two versions of the PSA. The original is a 60-second spot, while there is also an edited 30-second version. Both feature a string of short conversations that unfold throughout a volunteer's daily interactions as he shares his experience with friends, family, and others. These vignettes represent what many RPCVs feel as they return from their service overseas and have life-defining experiences, accomplishments, and stories to share.
Select script from PSA:
Volunteer: …my morning commute was by canoe…
Volunteer: …after two months, I was ready to quit, but after two years, I didn't want to leave…
Volunteer: …I didn't know I had it in me…
Actress Susan Sarandon lends her voice at the conclusion of the spot to reflect Peace Corps' appreciation for the service of volunteers worldwide.
"Turn two years of service into a lifetime of experience. To all the Peace Corps volunteers past, present, and future, thank you for your service to your country and the world," says Sarandon.
The commercial was created by the advertising agency BBDO Atlanta, produced by Brad Powell, and directed by Alison Maclean. This spot will air through the generosity of station and public affairs managers across the country.
Peace Corps recruits year-round and seeks Americans of all ages and backgrounds for volunteer service. Volunteers work across six program areas: agriculture, business, education, environment, health, and youth and community development.
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Headlines: January, 2011; Peace Corps Headquarters; Advertising
When this story was posted in June 2011, this was on the front page of PCOL:
Peace Corps Online The Independent News Forum serving Returned Peace Corps Volunteers
| Peace Corps: The Next Fifty Years As we move into the Peace Corps' second fifty years, what single improvement would most benefit the mission of the Peace Corps? Read our op-ed about the creation of a private charitable non-profit corporation, independent of the US government, whose focus would be to provide support and funding for third goal activities. Returned Volunteers need President Obama to support the enabling legislation, already written and vetted, to create the Peace Corps Foundation. RPCVs will do the rest. |
| How Volunteers Remember Sarge As the Peace Corps' Founding Director Sargent Shriver laid the foundations for the most lasting accomplishment of the Kennedy presidency. Shriver spoke to returned volunteers at the Peace Vigil at Lincoln Memorial in September, 2001 for the Peace Corps 40th. "The challenge I believe is simple - simple to express but difficult to fulfill. That challenge is expressed in these words: PCV's - stay as you are. Be servants of peace. Work at home as you have worked abroad. Humbly, persistently, intelligently. Weep with those who are sorrowful, Care for those who are sick. Serve your wives, serve your husbands, serve your families, serve your neighbors, serve your cities, serve the poor, join others who also serve," said Shriver. "Serve, Serve, Serve. That's the answer, that's the objective, that's the challenge." |
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Story Source: Peace Corps Press Release
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