Mr. Ujda comes to Better World Books with over 16 years of marketing and technology experience. He most recently comes from PRIMEDIA where he developed and executed the Rentals Division’s product strategy including direction of industry-leading sites Rentals.com and RentalHouses.com. He previously worked at Internet service provider EarthLink where he oversaw efforts including redesign of the MyEarthLink portal, the re-launch of EarthLink’s online store, and significant growth of Internet software product sales. Prior to these positions, Ujda served for two years in the U.S. Peace Corps in Papua New Guinea teaching secondary school with a focus on language and literacy.
PNG RPCV John Ujda Joins Better World Books as VP of Marketing
John Ujda Joins Better World Books as VP of Marketing
Created: Thursday, 26 February 2009
Last Updated: Friday, 27 February 2009
City* ATLANTA
State* Georgia
Body of Announcement*
Better World Books announces today that John Ujda will serve as its vice president of marketing, leading the company’s consumer outreach and product management efforts. Ujda previously served as vice president of product management at PRIMEDIA and director of product management at EarthLink in Atlanta, Georgia. Better World Books, a for-profit venture, collects and sells books online with each sale generating funds for literacy initiatives in the U.S. and around the world.
“We are proud to have John on the Better World team,” said Better World Books CEO David Murphy. “He not only is a proven success in his field and will bring years of relevant experience to the table, but also his innate understanding of our company’s triple-bottom-line model and heartfelt commitment to our global literacy goals are what truly make him perfect for our company.”
Mr. Ujda comes to Better World Books with over 16 years of marketing and technology experience. He most recently comes from PRIMEDIA where he developed and executed the Rentals Division’s product strategy including direction of industry-leading sites Rentals.com and RentalHouses.com. He previously worked at Internet service provider EarthLink where he oversaw efforts including redesign of the MyEarthLink portal, the re-launch of EarthLink’s online store, and significant growth of Internet software product sales. Prior to these positions, Ujda served for two years in the U.S. Peace Corps in Papua New Guinea teaching secondary school with a focus on language and literacy.
“As consumer buying behavior changes in response to growing social and environmental awareness, Better World Books is well positioned as a leader in combining great products with a socially responsible business model,” said Ujda. “I’m looking forward to helping grow Better World Books’ reach and influence, ultimately extending our impact on literacy projects around the globe.”
Mr. Ujda graduated from the University of Notre Dame with bachelor’s degrees in electrical engineering and Spanish. He earned his MBA in marketing and e-commerce from Emory’s Goizueta Business School. He has also volunteered for eight years as an organizer within Hands on Atlanta’s “Hands on Schools” tutoring program.
About Better World Books
Better World Books (www.BetterWorld.com) is a for-profit social enterprise that collects and sells books online with each sale generating funds for literacy initiatives in the U.S. and around the world. With more than two million new and used titles in stock, Better World Books is a self-sustaining company that balances the social, economic and environmental values of its stakeholders. Since its founding in 2003, the Mishawaka, Ind.-based company has raised $5.4 million for its non-profit literacy, library and college partners; diverted more than 8,200 tons of books from landfills; achieved 2,400 tons of carbon offsets through carbon-neutral shipping, and created more than 200 full-time jobs with meaningful benefits.
