2007.08.19: August 19, 2007: Headlines: Figures: COS - Ethiopia: Politics: Congress: Tsongas: Eagle Tribune: Niki Tsongas is the front-runner in 5th Congressional District race
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2007.08.19: August 19, 2007: Headlines: Figures: COS - Ethiopia: Politics: Congress: Tsongas: Eagle Tribune: Niki Tsongas is the front-runner in 5th Congressional District race
Niki Tsongas is the front-runner in 5th Congressional District race
"The reality is Niki Tsongas' campaign was able to define the race first," Marsh said. "And they defined it to its advantage before others could define the race or her; and it's a strategy that every campaign wants." Tsongas was able to do that in part by references, explicit and tacit, to her late husband, Paul Tsongas, who held the 5th District seat in the 1970s. But she also was able to very early on roll out a series of endorsements, from local politicians and national women's groups, that gave her the front-runner veneer early on. She also was quick to tout fundraising totals that showed people were willing to invest in her. "She was able to reinforce (the front-runner) perception with fundraising and advertising," Marsh said. "That's the big difference."
Niki Tsongas is the front-runner in 5th Congressional District race
5th Congressional District race: Strategy - or lack thereof - says much about candidate
By Edward Mason , Staff writer
Eagle-Tribune
[Excerpt]
BOSTON - Niki Tsongas is the front-runner who learned the ways of Washington at her husband's side. Eileen Donoghue is the woman with experience.
Barry Finegold is the issues-candidate who's above the partisan fray. Jamie Eldridge is the straight-talking progressive. And Jim Miceli is the conservative most in touch with the district.
The way the candidates want you to think of them is an important part of campaign strategy. With about three weeks to go before election day in the 5th Congressional District race, the question now is which candidate's persona is resonating most with voters.
A recent WBZ-TV 4 poll showed Tsongas with the support of 38 percent of those surveyed, 22 points ahead of her nearest rival, Lowell City Councilor Eileen Donoghue. All of Tsongas' opponents in the race, however, say polls showing her ahead are flawed and that they believe the race is considerably closer.
Mary Anne Marsh, a Democratic strategist, said Tsongas' poll performance demonstrates that the way her campaign has framed her is working - so far.
"The reality is Niki Tsongas' campaign was able to define the race first," Marsh said. "And they defined it to its advantage before others could define the race or her; and it's a strategy that every campaign wants."
Tsongas was able to do that in part by references, explicit and tacit, to her late husband, Paul Tsongas, who held the 5th District seat in the 1970s. But she also was able to very early on roll out a series of endorsements, from local politicians and national women's groups, that gave her the front-runner veneer early on.
She also was quick to tout fundraising totals that showed people were willing to invest in her.
"She was able to reinforce (the front-runner) perception with fundraising and advertising," Marsh said. "That's the big difference."
Links to Related Topics (Tags):
Headlines: August, 2007; Figures; Peace Corps Ethiopia; Directory of Ethiopia RPCVs; Messages and Announcements for Ethiopia RPCVs; Politics; Congress; RPCV Paul Tsongas (Ethiopia)
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Story Source: Eagle Tribune
This story has been posted in the following forums: : Headlines; Figures; COS - Ethiopia; Politics; Congress; Tsongas
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