March 20, 2005: Headlines: History: Speaking Out: Berkshire Eagle: In the post-World War II era, the U.S. was often generous in helping people in poor and war-torn countries improve their lives with developmental projects and gifts. Peace Corps volunteers went out to help -- and to broaden Americans ' understanding of the world
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March 20, 2005: Headlines: History: Speaking Out: Berkshire Eagle: In the post-World War II era, the U.S. was often generous in helping people in poor and war-torn countries improve their lives with developmental projects and gifts. Peace Corps volunteers went out to help -- and to broaden Americans ' understanding of the world
In the post-World War II era, the U.S. was often generous in helping people in poor and war-torn countries improve their lives with developmental projects and gifts. Peace Corps volunteers went out to help -- and to broaden Americans ' understanding of the world
In the post-World War II era, the U.S. was often generous in helping people in poor and war-torn countries improve their lives with developmental projects and gifts. Peace Corps volunteers went out to help -- and to broaden Americans ' understanding of the world
The ministry of appearances
As a White House image conjurer during George W. Bush's first term, Karen Hughes proved that you can fool most of the people some of the time. She'll have a tougher job, though, as undersecretary of state for public diplomacy, a post the president's old Texas friend and advisor will soon take up, pending Senate confirmation.
Improving the "image" of the U.S. abroad, her mission, will be complicated by Mr. Bush's penchant for telling the rest of the world to buzz off. He has done this on global warming, the international criminal court, land-mine control, AIDS-prevention policy, family-planning policy, and the role of the United Nations in Iraq and other trouble spots, to name a few. Pasting a smile face over Mr. Bush's arrogant world view is unlikely to woo as many people in Cairo as it has in Columbus.
Ms. Hughes has been instructed by Secretary of State Condoleezza Rice to make friends for the U.S. in the Arab world, an especially tall order. In accepting the appointment, Ms. Hughes spoke of how "freedom is the universal hope of the human heart," a value cherished by Americans and one the administration says it wishes to spread. It's a worthy goal -- who can argue that Afghanistan's people aren't better off without the despotic Taliban in charge? But the belief persists among Arabs that the U.S. is less interested in the heart than the oil barrel, and the way Mr. Bush's remains pals with the Saudi princes and other Arab despots is viewed by progressives in the Arab world as a tip-off for darker U.S. intentions.
It wasn't so long ago that the world's opinion of the U.S. was mostly high, and that good opinion was based not on PR gimmicks but on substance. In the post-World War II era, the U.S. was often generous in helping people in poor and war-torn countries improve their lives with developmental projects and gifts. Peace Corps volunteers went out to help -- and to broaden Americans ' understanding of the world -- and the U.S. Information Agency ran libraries and education programs. The Peace Corps still plugs away, but the USIA was shut down in 1999. Foreign aid is a fraction of what it once was. Still, as recently as 9/11/01 much of the world wept with Americans after the attacks on New York and Washington. That good will is gone, thanks to Mr. Bush's unwillingness to work with other countries -- an uncooperativeness that is widely seen as an expression of contempt.
After 9/11, the State Department hired an advertising executive, Charlotte Beers, to "market" (selected) American values. TV ads with smiling Muslims extolling home ownership and mall life in America were seen by Arabs as crude propaganda, and the campaign was junked. Ms. Hughes is unlikely to repeat this mistake. She won't get anywhere, though, with her image-mongering unless she can persuade her boss, Mr. Bush, that the way for the U.S. to regain its esteem in the world is to rejoin the world -- to take up the hard and messy work of compromise-seeking and real cooperation. The evidence is scant that Ms. Hughes can do that, or sees any need to.
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Story Source: Berkshire Eagle
This story has been posted in the following forums: : Headlines; History; Speaking Out
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