March 14, 2005: Headlines: Recruitment: Advertising: Humor: Peace Corps: Peace Corps taking it to the Streets
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March 14, 2005: Headlines: Recruitment: Advertising: Humor: Peace Corps: Peace Corps taking it to the Streets
Peace Corps taking it to the Streets
Peace Corps taking it to the Streets
Taking It to the Streets, and Buses and Trains: Peace Corps Goes Beyond Traditional Advertising Borders
Caption: The photos on this page are artist's conceptions of what transit-size public service announcements for the Peace Corps might look like and are *not* official Peace Corps ads.
WASHINGTON, D.C., March 14, 2005 – For the first time, the Peace Corps is taking its campaign for recruiting new volunteers beyond television, radio and print — to the great outdoors.
The award winning campaign, "Life is calling. How far will you go?" will soon begin to appear in a total of 27 markets around the country, including Washington, D.C., Philadelphia, San Francisco, Detroit, and Atlanta. In the Washington D.C. area, the new campaign will appear on Metrorail and Metrobus signs. The billboard and transit-size public service announcements will potentially reach thousands of riders each day.
Currently at a 29-year high in the number of Americans serving, the Peace Corps continues to look for ways to broaden its recruitment outreach to new markets and potential volunteers from all walks of life. The Peace Corps hopes that the new outdoor campaign, typically called out of home advertising, will continue to build awareness for Americans to serve overseas. To view the Peace Corps' public service announcements, please click here.
As in the past, the Peace Corps continues to rely on donated media to promote recruitment opportunities through public service campaigns. The new initiative complements the Peace Corps' current campaign, which has appeared in donated space in publications and on radio and television
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When this story was posted in March 2005, this was on the front page of PCOL:
| The Peace Corps Library Peace Corps Online is proud to announce that the Peace Corps Library is now available online. With over 30,000 index entries in over 500 categories, this is the largest collection of Peace Corps related reference material in the world. From Acting to Zucchini, you can use the Main Index to find hundreds of stories about RPCVs who have your same interests, who served in your Country of Service, or who serve in your state. |
| RPCVs in Congress ask colleagues to support PC RPCVs Sam Farr, Chris Shays, Thomas Petri, James Walsh, and Mike Honda have asked their colleagues in Congress to add their names to a letter they have written to the House Foreign Operations Subcommittee, asking for full funding of $345 M for the Peace Corps in 2006. As a follow-on to Peace Corps week, please read the letter and call your Representative in Congress and ask him or her to add their name to the letter. |
| March 1: National Day of Action Tuesday, March 1, is the NPCA's National Day of Action. Please call your Senators and ask them to support the President's proposed $27 Million budget increase for the Peace Corps for FY2006 and ask them to oppose the elimination of Perkins loans that benefit Peace Corps volunteers from low-income backgrounds. Follow this link for step-by-step information on how to make your calls. Then take our poll and leave feedback on how the calls went. |
| Coates Redmon, Peace Corps Chronicler Coates Redmon, a staffer in Sargent Shriver's Peace Corps, died February 22 in Washington, DC. Her book "Come as You Are" is considered to be one of the finest (and most entertaining) recountings of the birth of the Peace Corps and how it was literally thrown together in a matter of weeks. If you want to know what it felt like to be young and idealistic in the 1960's, get an out-of-print copy. We honor her memory. |
| Make a call for the Peace Corps PCOL is a strong supporter of the NPCA's National Day of Action and encourages every RPCV to spend ten minutes on Tuesday, March 1 making a call to your Representatives and ask them to support President Bush's budget proposal of $345 Million to expand the Peace Corps. Take our Poll: Click here to take our poll. We'll send out a reminder and have more details early next week. |
| Peace Corps Calendar: Tempest in a Teapot? Bulgarian writer Ognyan Georgiev has written a story which has made the front page of the newspaper "Telegraf" criticizing the photo selection for his country in the 2005 "Peace Corps Calendar" published by RPCVs of Madison, Wisconsin. RPCV Betsy Sergeant Snow, who submitted the photograph for the calendar, has published her reply. Read the stories and leave your comments. |
| WWII participants became RPCVs Read about two RPCVs who participated in World War II in very different ways long before there was a Peace Corps. Retired Rear Adm. Francis J. Thomas (RPCV Fiji), a decorated hero of the Japanese attack on Pearl Harbor, died Friday, Jan. 21, 2005 at 100. Mary Smeltzer (RPCV Botswana), 89, followed her Japanese students into WWII internment camps. We honor both RPCVs for their service. |
| Bush's FY06 Budget for the Peace Corps The White House is proposing $345 Million for the Peace Corps for FY06 - a $27.7 Million (8.7%) increase that would allow at least two new posts and maintain the existing number of volunteers at approximately 7,700. Bush's 2002 proposal to double the Peace Corps to 14,000 volunteers appears to have been forgotten. The proposed budget still needs to be approved by Congress. |
Read the stories and leave your comments.
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Story Source: Peace Corps
This story has been posted in the following forums: : Headlines; Recruitment; Advertising; Humor
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By Anonymous (p-uwmadison-out-1.wiscnet.net - 205.213.111.50) on Wednesday, June 14, 2006 - 1:41 pm: Edit Post |
Why must the peace corps exsist?