January 20, 2005: Headlines: COS - Thailand: NGO's: Tsunami: Fund Raising: Philantropy: Thomas Tighe says the Internet has allowed thousands of people hoping to help survivors of the tragedy in South Asia find his organization. "It hasn't been the result of a sophisticated marketing or outreach plan," says Mr. Tighe. "It's been completely organic, and totally unexpected."
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January 20, 2005: Headlines: COS - Thailand: NGO's: Tsunami: Fund Raising: Philantropy: Thomas Tighe says the Internet has allowed thousands of people hoping to help survivors of the tragedy in South Asia find his organization. "It hasn't been the result of a sophisticated marketing or outreach plan," says Mr. Tighe. "It's been completely organic, and totally unexpected."
By admin (pool-141-157-13-244.balt.east.verizon.net - 141.157.13.244) on Friday, January 21, 2005 - 10:21 pm: Edit Post |
Thomas Tighe says the Internet has allowed thousands of people hoping to help survivors of the tragedy in South Asia find his organization. "It hasn't been the result of a sophisticated marketing or outreach plan," says Mr. Tighe. "It's been completely organic, and totally unexpected."
Thomas Tighe says the Internet has allowed thousands of people hoping to help survivors of the tragedy in South Asia find his organization. "It hasn't been the result of a sophisticated marketing or outreach plan," says Mr. Tighe. "It's been completely organic, and totally unexpected."
An Unprecedented Show of Support
Driven by Internet donations, charities large and small raise record amounts for tsunami victims
By Nicole Wallace
The $406-million that has been donated to charities helping the tsunami victims has shattered fund-raising records for
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international disasters. While the money is making it easier to run the early stages of the recovery effort, charity officials say the real challenge is just ahead, as news of the tsunamis and relief efforts moves off the front page.
"All of us should be raising a lot of money now," says Matthew De Galan, chief development officer at Mercy Corps, in Portland, Ore. "If you're not, then you're not awake. But the real skill will be in who retains the best, who is able to reach out and keep the highest percentage of the donors."
Fund raisers at relief groups say that, as they seek the funds that will be needed to help survivors rebuild homes, schools, and businesses, they hope to capitalize on the stunning success of the Internet in attracting gifts. In addition, charities are planning to step up efforts to show donors how much their money has accomplished.
[Excerpt]
Benefits of the Web
The Internet also has proved to be a potent fund-raising tool for smaller organizations -- and a way to help donors find them.
Direct Relief International, in Santa Barbara, Calif., which has raised more than $4-million, has received more than 12,000 online donations. Last year the organization received about 3,500 gifts, with only 600 to 700 coming in online.
Thomas Tighe, the organization's chief executive officer, readily acknowledges that his organization doesn't have the brand name of a Red Cross or a Unicef. For almost 60 years, he says, Direct Relief International's work has been supported by a small, dedicated group of donors. But the Internet has allowed thousands of people hoping to help survivors of the tragedy in South Asia find his organization.
"It hasn't been the result of a sophisticated marketing or outreach plan," says Mr. Tighe. "It's been completely organic, and totally unexpected."
When this story was posted in January 2005, this was on the front page of PCOL:
| Ask Not As our country prepares for the inauguration of a President, we remember one of the greatest speeches of the 20th century and how his words inspired us. "And so, my fellow Americans: ask not what your country can do for you--ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man." |
| Latest: RPCVs and Peace Corps provide aid Peace Corps made an appeal last week to all Thailand RPCV's to consider serving again through the Crisis Corps and more than 30 RPCVs have responded so far. RPCVs: Read what an RPCV-led NGO is doing about the crisis an how one RPCV is headed for Sri Lanka to help a nation he grew to love. Question: Is Crisis Corps going to send RPCVs to India, Indonesia and nine other countries that need help? |
| The World's Broken Promise to our Children Former Director Carol Bellamy, now head of Unicef, says that the appalling conditions endured today by half the world's children speak to a broken promise. Too many governments are doing worse than neglecting children -- they are making deliberate, informed choices that hurt children. Read her op-ed and Unicef's report on the State of the World's Children 2005. |
| Our debt to Bill Moyers Former Peace Corps Deputy Director Bill Moyers leaves PBS next week to begin writing his memoir of Lyndon Baines Johnson. Read what Moyers says about journalism under fire, the value of a free press, and the yearning for democracy. "We have got to nurture the spirit of independent journalism in this country," he warns, "or we'll not save capitalism from its own excesses, and we'll not save democracy from its own inertia." |
| Is Gaddi Leaving? Rumors are swirling that Peace Corps Director Vasquez may be leaving the administration. We think Director Vasquez has been doing a good job and if he decides to stay to the end of the administration, he could possibly have the same sort of impact as a Loret Ruppe Miller. If Vasquez has decided to leave, then Bob Taft, Peter McPherson, Chris Shays, or Jody Olsen would be good candidates to run the agency. Latest: For the record, Peace Corps has no comment on the rumors. |
| The Birth of the Peace Corps UMBC's Shriver Center and the Maryland Returned Volunteers hosted Scott Stossel, biographer of Sargent Shriver, who spoke on the Birth of the Peace Corps. This is the second annual Peace Corps History series - last year's speaker was Peace Corps Director Jack Vaughn. |
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Story Source: Philantropy
This story has been posted in the following forums: : Headlines; COS - Thailand; NGO's; Tsunami; Fund Raising
PCOL16152
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I would like to ask Thomas tighe for his e-mail if possible... I have lots of things to ask him and of course to tell
Thank you
Ana Casas Rivero. Spain